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Graphics and
captions
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A
modern media production will often need to be released in different forms
and in different media. The production graphics for an industrial
presentation will often be used in a DVD presentation, and internet
website and a printed brochure.
Homogeneity and continuity of the client's corporate image is a vital
consideration when producing production graphics. |
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Channel
6 Television produces production graphics using both video-specific tools
and many general graphics applications which are popular in other areas of
the graphics industry.
Production graphics can easily reflect and function side by side with the
clients corporate graphics for other media.
Production graphics - in particular animations - are often amongst the
last components to be produced for a production. |
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textual content of production graphics and captions will usually be
defined in the version of editing script which is sent to the client for
approval - usually in relation to the approval of the first cut. When the
graphics are produced these may also be submitted for approval of design,
layout and content via e-mail or the client area of our website. |
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For
client organisations with a pre-defined corporate design manual,
production graphics are produced in accordance with the manual.
For television production graphics there may be some departure from design
manual standards, as the PAL TV system does not accommodate as wide a
colour gamut as is normal for computer graphics or traditional printing.
Colours used television graphics must be "legalised" to remain
within the PAL gamut - though this can usually be accomplished without
noticeable deviation from other corporate media graphics.
There are two other design issues that often necessitate deviation from a
client's design manual -
The television image aspect ratio - of 4:3 for standard definition and
16:9 for high definition/widescreen is often a format that the design
manual does not consider - in such cases we usually try to formulate an
additional "standard" for the client, to which all television
productions must adhere.
Similarly, many client design manuals do not take account of the fact that
whilst the "background" for most media is white - as on paper -
the "natural background for television is black (or more correctly -
a dark glass screen). This often necessitates the negative reversal of a
client logo or name to white on black rather than black on white. Many
clients do have alternative logo / name configurations that take account
of different colour and background combinations, or allow offset shadowing
for logos superimposed over motion or still video. As with the aspect
ratio issues, we strive to formulate a standard to which all productions
for the client adhere - where conformity is impossible, consistency is a desirable
alternative.
All production graphics and data are archived
on retrievable media for future use. |
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channel 6 television denmark
Foerlevvej 6, Mesing,
8660 Skanderborg
Telephone 86 57 22 66
Telefax 86 57 22 16 |
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