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Guest
presentations
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Many
companies have an interesting product or manufacturing process that is of
interest to many people.
Every child has asked "How do they put the lead in the pencil?"
or "How do they make light bulbs?". Such curiosity is something
natural - something from which we all learn, and something that most of us
- thankfully - retain into adulthood.
It
is also the driving force behind "the good story". |
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The
company with the exciting, often well-known product, and an interesting
manufacturing process is usually proud of its image. Visitors to the
factory are a welcome - albeit secondary - activity, often encompassing
groups as varied as school children, clubs, tourists and overseas business
partners.
The reception of visitors is an important activity. Today's visitor may be
tomorrow's customer, employee or business partner.
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of visitors in a working manufacturing environment is also a demanding
task. There may be departments or facilities which do not operate every
day, or areas which - due to safety, hygiene or security reasons cannot be
open to outsiders - the activities of which are still a vital part of the
story which visitors want to hear. |
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There
may also be manufacturing processes, which - despite appearing interesting
and complex - do not give the casual visitor much insight into the end
product or its place in a modern society.
That is the ultimate purpose of presenting a business to visitors - to
promote an understanding of the history, traditions, and values of the
company and its products in a wider social context.
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- whether they be school children or qualified professionals, should
experience the company and its products or activities as a whole - because
it is as a whole that the company has a reason to exist and an identity. |
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is no substitute for the real thing - though few manufacturing companies
can offer visitors unlimited access to their facilities or furnish them
with a personal guide who can answer their every question. |
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The
video medium is an excellent supplement to a well organised tour of the
company. In a reception area, away from the noise of the machinery - or
back at home or in the classroom, the visitors can put their walkabout
into a wider perspective and gain a more balanced understanding of the
company and its activities.
Such a presentation can also illustrate important processes that may
involve essential raw materials, long before such materials arrive at the
factory. |
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A
well produced presentation gives the viewer access to processes and
facilities, from a perspective that even the visitor may be unable to
enjoy.
The
presentation will be edited so that the storyline follows the logical
progression through the process, and not the walking route that might be
the safest or most expedient route through the factory.
The visitor may also experience processes or activities which do not
necessarily occur every day. |
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company can demonstrate what it has achieved before, and how it was
achieved - even in locations or workplaces thousands of miles away from
the factory. |
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The
story can be told with the desired tone and atmosphere - so that the
spirit and identity of the company are not overshadowed by the noise of
the machinery and the pace of the assembly line.
A visitors' presentation is a worthwhile supplement to the tour, and may
be used in many ways. The story may be edited in several versions for
different categories of visitors, and may also be produced in several
languages. |
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The
visitors' presentation film is also a useful information tool - as an
introduction to corporate guests, as a souvenir on VHS, CDS or DVD,
or published on the corporate website.
CD and DVD copies are inexpensive to manufacture and distribute. |
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For
the corporate organisation that must often open its doors to the press,
the raw material from a visitors' presentation may be edited in a special
"file-footage" version - a collection of carefully chosen video
clips that may be given to TV-stations when they require footage relating
to the company and its activities.
With the help of file footage, TV-journalists who are working against a
tight deadline may have better images at their disposal to supplement an
interview with a company representative, resulting in a better
presentation of the company concerned.
As an experienced broadcast production company with an understanding of
the needs of television news Channel 6 Television can produce your
file-footage release. |
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| Every
company has a good story to tell - may we tell yours? |
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channel
6 television denmark
Foerlevvej 6, Mesing,
8660 Skanderborg
Telephone 86 57 22 66
Telefax 86 57 22 16 |
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