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Shop video -
retail presentations
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shop video is a simple and effective solution for the retail distributor
sseking to promote a product directly to the customer in a retail outlet. |
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Retail
presentation videos are eminently suitable to demonstrate products that
have a practical use - such as handicraft and hobby tools, kitchen utilities
and other household aids - because the presentation shows the product in
recognisable situations.
A shop video can demonstrate that the product is easy to use and
simplifies the task at hand. The practical demonstration shows that anyone
can use the product. |
"Gekko" / Vandborg ApS 2008
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"Gekko" / Vandborg ApS 2008 |
The
good retail presentation presents the product in the ideal situation -
either from recordings in real locations, or with studio production in
realistic settings.
Some retail presentations are actually easier, faster and cheaper to
produce in the studio.
The set may be built to allow for moods, camera angles and camera moves
that would be difficult to accomplish when filming in real locations.
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duration and form of the retail presentation must match the type of retail
outlet in which the product will be promoted and sold. The presentation
must attract the customers' attention quickly, and be short enough to
allow the message to be delivered before the customer moves on to another
part of the shop. |
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For products which can be used for many purposes or in many situations, it
is often a good idea to produce several shorter spots - one for each
situation.
These short self-contained stories are then shown one after the other.
This presentation format is a more efficient way of reaching more
potential customers than a single, longer presentation. |
"Gekko" / Vandborg ApS 2008
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choice of distribution format - VHS, CD or DVD will depend on the viewing equipment available in the shop. This is often supplied by the product
distributor or manufacturer, along with other sales presentation material. |
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"Gekko" / Vandborg ApS 2008 |
Channel
6 Television offers release copies of retail presentations as
repeat-copies - the same segment or sequence of segments is repeated as
many times as possible on the chosen distribution media, thus allowing
uninterrupted playback of the presentation without human intervention for
longer periods.
For products, which are sold in different countries - or in different
types of retail outlets - the presentation may be produced in different
versions - each with its own narration language or content. |
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A retail presentation can often be produced together with a television
commercial, using the same settings, performers, narration, music and
graphics, to achieve a synergy between commercial and presentation.
Similarly, if you require an instructional video to be packaged and sold
with the product, this may be produced together with a television
commercial or a retail presentation.
This is an economically attractive approach to production.
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| Whatever
your product and whatever your needs for your retail presentation, contact
Channel 6 Television about your next production. |
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channel
6 television denmark
Foerlevvej 6, Mesing,
8660 Skanderborg
Telephone 86 57 22 66
Telefax 86 57 22 16 |
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